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PepsiCo’s Successful Launch of LIFEWTR at Houston’s Super Bowl LI

PepsiCo’s Successful Launch of LIFEWTR at Houston’s Super Bowl LI


We all know that not all water tastes the same. Enter LIFEWTR, the premium water brought to you by beverage empire, PepsiCo. Before you roll your eyes at the term “premium water,” this water is purified, pH balanced and is enhanced with electrolytes, giving it a crisp, refreshing taste.

Aside from the pure water, LIFEWTR is separating itself from the competition by transforming its label into canvases for art and design. These labels will be brought to life by emerging artists who are able to translate their creativity and inspiration into art on these bottles.

Series 1 label designs feature the inspired work of some of the most transformative artists of today including, Jason Woodside, MOMO, and Craig & Karl.“Working with LIFEWTR is an opportunity to give a huge number of people a little taste of my artwork, fueling their own creativity with each bottle. I’m also a big believer that water is a great metaphor for life: let things flow,” said featured artist Jason Woodside.

LIFEWTR partnered with the talented, award-winning John Legend to produce the Super Bowl advertisement, “Inspiration Drops,” which aired during the big game. With bright visuals, the ad features a city that’s transformed by a storm that turns everything the rain touches into the bright, colorful art of the brand’s Series 1 label artists.

“It’s fun to think my art will reach millions of places, and millions of people on a good-looking object, being associated with something healthful,” explained featured artist, MOMO. “I almost never do product endorsements, but I design my artwork to be universal and for the public, so this felt like a good fit — bringing water and art to everyone.”


Tag: John Legend

Grammy-winning artist Chance The Rapper will join Diana Ross, Mary J. Blige, John Legend and others as a headliner of Time Inc.’s ESSENCE Festival presented by Coca-Cola, taking place June 30–July 2, 2017 in New Orleans, Louisiana.

After recently making history as the first streaming-only artist to win multiple Grammys in top categories such as Best Rap Album and Best New Artist, Chance The Rapper will make his ESSENCE Festival debut and round out the full performance lineup for the festival concert series of more than 40 acts, including new additions: No Limit Records’ Mystikal, Mia X and Silkk BJ the Chicago Kid Daley Elle Varner Emily Estefan Gallant Kelly Price Leela James and Rhonda Ross.

The full weekend concert lineup is as follows:

2017 Mainstage Artists
Diana Ross, Mary J. Blige, Chance The Rapper, John Legend, Ari Lennox, Chaka Khan, India.Arie, Jazmine Sullivan, Jill Scott, Master P, No Limit Records’ Mystikal, Mia X and Silkk, Monica, Rhonda Ross, Solange and Trombone Shorty & Orleans Avenue.

2017 Superlounge Artists
BJ the Chicago Kid, Daley, Doug E. Fresh, Elle Varner, Emily Estefan, Gallant, Jhené Aiko, June’s Diary, Kelly Price, Lalah Hathaway, Leela James, Lizzo, Michel’le, Moses Sumney, PJ, Sir the Baptist, Remy Ma, Ro James, Shaggy, Teyana Taylor, The Jones Girls Featuring Shirley Jones, Tweet, Yuna

Weekend ticket packages are on sale now with prices starting at $126. For information about ticket sales, accommodations and the latest news about the ESSENCE Festival ® visit EssenceFestival.com.

Media applications for the festival are now open. To apply for media accreditation to the nightly concerts, visit the following link: HERE.

Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of 2017 ESSENCE Festival on Facebook.

The 2017 ESSENCE Festival is presented by Coca-Cola and sponsored by Ford, State Farm and Walmart.


Tag: John Legend

Grammy-winning artist Chance The Rapper will join Diana Ross, Mary J. Blige, John Legend and others as a headliner of Time Inc.’s ESSENCE Festival presented by Coca-Cola, taking place June 30–July 2, 2017 in New Orleans, Louisiana.

After recently making history as the first streaming-only artist to win multiple Grammys in top categories such as Best Rap Album and Best New Artist, Chance The Rapper will make his ESSENCE Festival debut and round out the full performance lineup for the festival concert series of more than 40 acts, including new additions: No Limit Records’ Mystikal, Mia X and Silkk BJ the Chicago Kid Daley Elle Varner Emily Estefan Gallant Kelly Price Leela James and Rhonda Ross.

The full weekend concert lineup is as follows:

2017 Mainstage Artists
Diana Ross, Mary J. Blige, Chance The Rapper, John Legend, Ari Lennox, Chaka Khan, India.Arie, Jazmine Sullivan, Jill Scott, Master P, No Limit Records’ Mystikal, Mia X and Silkk, Monica, Rhonda Ross, Solange and Trombone Shorty & Orleans Avenue.

2017 Superlounge Artists
BJ the Chicago Kid, Daley, Doug E. Fresh, Elle Varner, Emily Estefan, Gallant, Jhené Aiko, June’s Diary, Kelly Price, Lalah Hathaway, Leela James, Lizzo, Michel’le, Moses Sumney, PJ, Sir the Baptist, Remy Ma, Ro James, Shaggy, Teyana Taylor, The Jones Girls Featuring Shirley Jones, Tweet, Yuna

Weekend ticket packages are on sale now with prices starting at $126. For information about ticket sales, accommodations and the latest news about the ESSENCE Festival ® visit EssenceFestival.com.

Media applications for the festival are now open. To apply for media accreditation to the nightly concerts, visit the following link: HERE.

Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of 2017 ESSENCE Festival on Facebook.

The 2017 ESSENCE Festival is presented by Coca-Cola and sponsored by Ford, State Farm and Walmart.


Tag: John Legend

Grammy-winning artist Chance The Rapper will join Diana Ross, Mary J. Blige, John Legend and others as a headliner of Time Inc.’s ESSENCE Festival presented by Coca-Cola, taking place June 30–July 2, 2017 in New Orleans, Louisiana.

After recently making history as the first streaming-only artist to win multiple Grammys in top categories such as Best Rap Album and Best New Artist, Chance The Rapper will make his ESSENCE Festival debut and round out the full performance lineup for the festival concert series of more than 40 acts, including new additions: No Limit Records’ Mystikal, Mia X and Silkk BJ the Chicago Kid Daley Elle Varner Emily Estefan Gallant Kelly Price Leela James and Rhonda Ross.

The full weekend concert lineup is as follows:

2017 Mainstage Artists
Diana Ross, Mary J. Blige, Chance The Rapper, John Legend, Ari Lennox, Chaka Khan, India.Arie, Jazmine Sullivan, Jill Scott, Master P, No Limit Records’ Mystikal, Mia X and Silkk, Monica, Rhonda Ross, Solange and Trombone Shorty & Orleans Avenue.

2017 Superlounge Artists
BJ the Chicago Kid, Daley, Doug E. Fresh, Elle Varner, Emily Estefan, Gallant, Jhené Aiko, June’s Diary, Kelly Price, Lalah Hathaway, Leela James, Lizzo, Michel’le, Moses Sumney, PJ, Sir the Baptist, Remy Ma, Ro James, Shaggy, Teyana Taylor, The Jones Girls Featuring Shirley Jones, Tweet, Yuna

Weekend ticket packages are on sale now with prices starting at $126. For information about ticket sales, accommodations and the latest news about the ESSENCE Festival ® visit EssenceFestival.com.

Media applications for the festival are now open. To apply for media accreditation to the nightly concerts, visit the following link: HERE.

Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of 2017 ESSENCE Festival on Facebook.

The 2017 ESSENCE Festival is presented by Coca-Cola and sponsored by Ford, State Farm and Walmart.


Tag: John Legend

Grammy-winning artist Chance The Rapper will join Diana Ross, Mary J. Blige, John Legend and others as a headliner of Time Inc.’s ESSENCE Festival presented by Coca-Cola, taking place June 30–July 2, 2017 in New Orleans, Louisiana.

After recently making history as the first streaming-only artist to win multiple Grammys in top categories such as Best Rap Album and Best New Artist, Chance The Rapper will make his ESSENCE Festival debut and round out the full performance lineup for the festival concert series of more than 40 acts, including new additions: No Limit Records’ Mystikal, Mia X and Silkk BJ the Chicago Kid Daley Elle Varner Emily Estefan Gallant Kelly Price Leela James and Rhonda Ross.

The full weekend concert lineup is as follows:

2017 Mainstage Artists
Diana Ross, Mary J. Blige, Chance The Rapper, John Legend, Ari Lennox, Chaka Khan, India.Arie, Jazmine Sullivan, Jill Scott, Master P, No Limit Records’ Mystikal, Mia X and Silkk, Monica, Rhonda Ross, Solange and Trombone Shorty & Orleans Avenue.

2017 Superlounge Artists
BJ the Chicago Kid, Daley, Doug E. Fresh, Elle Varner, Emily Estefan, Gallant, Jhené Aiko, June’s Diary, Kelly Price, Lalah Hathaway, Leela James, Lizzo, Michel’le, Moses Sumney, PJ, Sir the Baptist, Remy Ma, Ro James, Shaggy, Teyana Taylor, The Jones Girls Featuring Shirley Jones, Tweet, Yuna

Weekend ticket packages are on sale now with prices starting at $126. For information about ticket sales, accommodations and the latest news about the ESSENCE Festival ® visit EssenceFestival.com.

Media applications for the festival are now open. To apply for media accreditation to the nightly concerts, visit the following link: HERE.

Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of 2017 ESSENCE Festival on Facebook.

The 2017 ESSENCE Festival is presented by Coca-Cola and sponsored by Ford, State Farm and Walmart.


Tag: John Legend

Grammy-winning artist Chance The Rapper will join Diana Ross, Mary J. Blige, John Legend and others as a headliner of Time Inc.’s ESSENCE Festival presented by Coca-Cola, taking place June 30–July 2, 2017 in New Orleans, Louisiana.

After recently making history as the first streaming-only artist to win multiple Grammys in top categories such as Best Rap Album and Best New Artist, Chance The Rapper will make his ESSENCE Festival debut and round out the full performance lineup for the festival concert series of more than 40 acts, including new additions: No Limit Records’ Mystikal, Mia X and Silkk BJ the Chicago Kid Daley Elle Varner Emily Estefan Gallant Kelly Price Leela James and Rhonda Ross.

The full weekend concert lineup is as follows:

2017 Mainstage Artists
Diana Ross, Mary J. Blige, Chance The Rapper, John Legend, Ari Lennox, Chaka Khan, India.Arie, Jazmine Sullivan, Jill Scott, Master P, No Limit Records’ Mystikal, Mia X and Silkk, Monica, Rhonda Ross, Solange and Trombone Shorty & Orleans Avenue.

2017 Superlounge Artists
BJ the Chicago Kid, Daley, Doug E. Fresh, Elle Varner, Emily Estefan, Gallant, Jhené Aiko, June’s Diary, Kelly Price, Lalah Hathaway, Leela James, Lizzo, Michel’le, Moses Sumney, PJ, Sir the Baptist, Remy Ma, Ro James, Shaggy, Teyana Taylor, The Jones Girls Featuring Shirley Jones, Tweet, Yuna

Weekend ticket packages are on sale now with prices starting at $126. For information about ticket sales, accommodations and the latest news about the ESSENCE Festival ® visit EssenceFestival.com.

Media applications for the festival are now open. To apply for media accreditation to the nightly concerts, visit the following link: HERE.

Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of 2017 ESSENCE Festival on Facebook.

The 2017 ESSENCE Festival is presented by Coca-Cola and sponsored by Ford, State Farm and Walmart.


Tag: John Legend

Grammy-winning artist Chance The Rapper will join Diana Ross, Mary J. Blige, John Legend and others as a headliner of Time Inc.’s ESSENCE Festival presented by Coca-Cola, taking place June 30–July 2, 2017 in New Orleans, Louisiana.

After recently making history as the first streaming-only artist to win multiple Grammys in top categories such as Best Rap Album and Best New Artist, Chance The Rapper will make his ESSENCE Festival debut and round out the full performance lineup for the festival concert series of more than 40 acts, including new additions: No Limit Records’ Mystikal, Mia X and Silkk BJ the Chicago Kid Daley Elle Varner Emily Estefan Gallant Kelly Price Leela James and Rhonda Ross.

The full weekend concert lineup is as follows:

2017 Mainstage Artists
Diana Ross, Mary J. Blige, Chance The Rapper, John Legend, Ari Lennox, Chaka Khan, India.Arie, Jazmine Sullivan, Jill Scott, Master P, No Limit Records’ Mystikal, Mia X and Silkk, Monica, Rhonda Ross, Solange and Trombone Shorty & Orleans Avenue.

2017 Superlounge Artists
BJ the Chicago Kid, Daley, Doug E. Fresh, Elle Varner, Emily Estefan, Gallant, Jhené Aiko, June’s Diary, Kelly Price, Lalah Hathaway, Leela James, Lizzo, Michel’le, Moses Sumney, PJ, Sir the Baptist, Remy Ma, Ro James, Shaggy, Teyana Taylor, The Jones Girls Featuring Shirley Jones, Tweet, Yuna

Weekend ticket packages are on sale now with prices starting at $126. For information about ticket sales, accommodations and the latest news about the ESSENCE Festival ® visit EssenceFestival.com.

Media applications for the festival are now open. To apply for media accreditation to the nightly concerts, visit the following link: HERE.

Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of 2017 ESSENCE Festival on Facebook.

The 2017 ESSENCE Festival is presented by Coca-Cola and sponsored by Ford, State Farm and Walmart.


Tag: John Legend

Grammy-winning artist Chance The Rapper will join Diana Ross, Mary J. Blige, John Legend and others as a headliner of Time Inc.’s ESSENCE Festival presented by Coca-Cola, taking place June 30–July 2, 2017 in New Orleans, Louisiana.

After recently making history as the first streaming-only artist to win multiple Grammys in top categories such as Best Rap Album and Best New Artist, Chance The Rapper will make his ESSENCE Festival debut and round out the full performance lineup for the festival concert series of more than 40 acts, including new additions: No Limit Records’ Mystikal, Mia X and Silkk BJ the Chicago Kid Daley Elle Varner Emily Estefan Gallant Kelly Price Leela James and Rhonda Ross.

The full weekend concert lineup is as follows:

2017 Mainstage Artists
Diana Ross, Mary J. Blige, Chance The Rapper, John Legend, Ari Lennox, Chaka Khan, India.Arie, Jazmine Sullivan, Jill Scott, Master P, No Limit Records’ Mystikal, Mia X and Silkk, Monica, Rhonda Ross, Solange and Trombone Shorty & Orleans Avenue.

2017 Superlounge Artists
BJ the Chicago Kid, Daley, Doug E. Fresh, Elle Varner, Emily Estefan, Gallant, Jhené Aiko, June’s Diary, Kelly Price, Lalah Hathaway, Leela James, Lizzo, Michel’le, Moses Sumney, PJ, Sir the Baptist, Remy Ma, Ro James, Shaggy, Teyana Taylor, The Jones Girls Featuring Shirley Jones, Tweet, Yuna

Weekend ticket packages are on sale now with prices starting at $126. For information about ticket sales, accommodations and the latest news about the ESSENCE Festival ® visit EssenceFestival.com.

Media applications for the festival are now open. To apply for media accreditation to the nightly concerts, visit the following link: HERE.

Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of 2017 ESSENCE Festival on Facebook.

The 2017 ESSENCE Festival is presented by Coca-Cola and sponsored by Ford, State Farm and Walmart.


Tag: John Legend

Grammy-winning artist Chance The Rapper will join Diana Ross, Mary J. Blige, John Legend and others as a headliner of Time Inc.’s ESSENCE Festival presented by Coca-Cola, taking place June 30–July 2, 2017 in New Orleans, Louisiana.

After recently making history as the first streaming-only artist to win multiple Grammys in top categories such as Best Rap Album and Best New Artist, Chance The Rapper will make his ESSENCE Festival debut and round out the full performance lineup for the festival concert series of more than 40 acts, including new additions: No Limit Records’ Mystikal, Mia X and Silkk BJ the Chicago Kid Daley Elle Varner Emily Estefan Gallant Kelly Price Leela James and Rhonda Ross.

The full weekend concert lineup is as follows:

2017 Mainstage Artists
Diana Ross, Mary J. Blige, Chance The Rapper, John Legend, Ari Lennox, Chaka Khan, India.Arie, Jazmine Sullivan, Jill Scott, Master P, No Limit Records’ Mystikal, Mia X and Silkk, Monica, Rhonda Ross, Solange and Trombone Shorty & Orleans Avenue.

2017 Superlounge Artists
BJ the Chicago Kid, Daley, Doug E. Fresh, Elle Varner, Emily Estefan, Gallant, Jhené Aiko, June’s Diary, Kelly Price, Lalah Hathaway, Leela James, Lizzo, Michel’le, Moses Sumney, PJ, Sir the Baptist, Remy Ma, Ro James, Shaggy, Teyana Taylor, The Jones Girls Featuring Shirley Jones, Tweet, Yuna

Weekend ticket packages are on sale now with prices starting at $126. For information about ticket sales, accommodations and the latest news about the ESSENCE Festival ® visit EssenceFestival.com.

Media applications for the festival are now open. To apply for media accreditation to the nightly concerts, visit the following link: HERE.

Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of 2017 ESSENCE Festival on Facebook.

The 2017 ESSENCE Festival is presented by Coca-Cola and sponsored by Ford, State Farm and Walmart.


Tag: John Legend

Grammy-winning artist Chance The Rapper will join Diana Ross, Mary J. Blige, John Legend and others as a headliner of Time Inc.’s ESSENCE Festival presented by Coca-Cola, taking place June 30–July 2, 2017 in New Orleans, Louisiana.

After recently making history as the first streaming-only artist to win multiple Grammys in top categories such as Best Rap Album and Best New Artist, Chance The Rapper will make his ESSENCE Festival debut and round out the full performance lineup for the festival concert series of more than 40 acts, including new additions: No Limit Records’ Mystikal, Mia X and Silkk BJ the Chicago Kid Daley Elle Varner Emily Estefan Gallant Kelly Price Leela James and Rhonda Ross.

The full weekend concert lineup is as follows:

2017 Mainstage Artists
Diana Ross, Mary J. Blige, Chance The Rapper, John Legend, Ari Lennox, Chaka Khan, India.Arie, Jazmine Sullivan, Jill Scott, Master P, No Limit Records’ Mystikal, Mia X and Silkk, Monica, Rhonda Ross, Solange and Trombone Shorty & Orleans Avenue.

2017 Superlounge Artists
BJ the Chicago Kid, Daley, Doug E. Fresh, Elle Varner, Emily Estefan, Gallant, Jhené Aiko, June’s Diary, Kelly Price, Lalah Hathaway, Leela James, Lizzo, Michel’le, Moses Sumney, PJ, Sir the Baptist, Remy Ma, Ro James, Shaggy, Teyana Taylor, The Jones Girls Featuring Shirley Jones, Tweet, Yuna

Weekend ticket packages are on sale now with prices starting at $126. For information about ticket sales, accommodations and the latest news about the ESSENCE Festival ® visit EssenceFestival.com.

Media applications for the festival are now open. To apply for media accreditation to the nightly concerts, visit the following link: HERE.

Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of 2017 ESSENCE Festival on Facebook.

The 2017 ESSENCE Festival is presented by Coca-Cola and sponsored by Ford, State Farm and Walmart.


Tag: John Legend

Grammy-winning artist Chance The Rapper will join Diana Ross, Mary J. Blige, John Legend and others as a headliner of Time Inc.’s ESSENCE Festival presented by Coca-Cola, taking place June 30–July 2, 2017 in New Orleans, Louisiana.

After recently making history as the first streaming-only artist to win multiple Grammys in top categories such as Best Rap Album and Best New Artist, Chance The Rapper will make his ESSENCE Festival debut and round out the full performance lineup for the festival concert series of more than 40 acts, including new additions: No Limit Records’ Mystikal, Mia X and Silkk BJ the Chicago Kid Daley Elle Varner Emily Estefan Gallant Kelly Price Leela James and Rhonda Ross.

The full weekend concert lineup is as follows:

2017 Mainstage Artists
Diana Ross, Mary J. Blige, Chance The Rapper, John Legend, Ari Lennox, Chaka Khan, India.Arie, Jazmine Sullivan, Jill Scott, Master P, No Limit Records’ Mystikal, Mia X and Silkk, Monica, Rhonda Ross, Solange and Trombone Shorty & Orleans Avenue.

2017 Superlounge Artists
BJ the Chicago Kid, Daley, Doug E. Fresh, Elle Varner, Emily Estefan, Gallant, Jhené Aiko, June’s Diary, Kelly Price, Lalah Hathaway, Leela James, Lizzo, Michel’le, Moses Sumney, PJ, Sir the Baptist, Remy Ma, Ro James, Shaggy, Teyana Taylor, The Jones Girls Featuring Shirley Jones, Tweet, Yuna

Weekend ticket packages are on sale now with prices starting at $126. For information about ticket sales, accommodations and the latest news about the ESSENCE Festival ® visit EssenceFestival.com.

Media applications for the festival are now open. To apply for media accreditation to the nightly concerts, visit the following link: HERE.

Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of 2017 ESSENCE Festival on Facebook.

The 2017 ESSENCE Festival is presented by Coca-Cola and sponsored by Ford, State Farm and Walmart.